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Analysis of city marketing in selected cities of the Moravian-Silesian region
Toporská, Pavlína ; Blažek, Jiří (advisor) ; Slach, Ondřej (referee)
Presented diploma thesis deals with the issue of territorial marketing in the Czech Republic, focusing primarily on the city marketing. The main aim of this work is to determine the current position of city marketing in the cities in Moravian-Silesian Region and compare tools that cities use. The research, which is part of this work, took place in 2014 and 2015. A semi- structured interview aimed to find out whether they are nowadays responsible workers from among city leaders familiar with the theory of city marketing and how they work with each of its types. Major emphasis in this research was put on marketing of investment opportunities, promoting tourism, but also the feelings of competition and threat among the surrounding towns. It was proved that the city in the Moravian-Silesian region with the concept of city marketing usually work, even though it is often called by other names. Currently cities seek marketing activities to attract new investors and promote tourism with an emphasis on events marketing. Keywords: territorial marketing - regional marketing - city marketing - towns - qualitative research
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Cultural support in Prague's districts
Mokrá, Jolana ; KAŠPAR, David (advisor) ; PROKOP, Petr (referee)
Diploma thesis ”Cultural support in Prague's districts” focuses on a current situation in municipal strategical management and support of culture in all Prague districts. The introduction emphasises the importance of each level of government in the management and support of culture through comparing specific cultural policies. The research is divided into two parts. First one depicts how culture is being understood on the municipal level and presents an overview of existing instruments for support and planning. The second part is focused on a few municipal districts that handle their culture policy with a particular strategy and consider it to be an irreplaceable part of a local development. The second part also examines what tactics and tools these municipal districts use for a realization of their strategic goals. In conclusion, this thesis proves why the role of the local official government is so important in the developement and implementation of culture.
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Regionální značky potravin a zemědělských produktů: regionální diferenciace
Adámková, Petra
The bachelor thesis analyzes the regional brand of food and agricultural products from the perspective of regional differentiation. The first part is based on the processing sci-entific literature and relevant concepts and definitions, presenting the concept of re-gional brands under the auspices of the Association of regional brands.The second part with the help of using self-created database of food and agricultural products certified by ARZ, analyzes the products from a regional perspective and describes the environ-ment of their producers. In conclusion, the research results are evaluated and the author was briefly engaged in areas that are not represented in ARZ.
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